The Wimbledon Public Ballot
Working in collaboration with the Ticketing, Content and wider Marketing teams, I crafted the idea behind the Wimbledon Public Ballot campaign for 2024-25 - ‘Your ticket to Wimbledon’. The campaign ran for several weeks through digital channels, the Wimbledon website, e-mail campaign and print media in The Times and The New York Times
The idea was to highlight all of the things that make Wimbledon so unique, encouraging regular visitors to return while also making The Championships a desirable must-go-to event for new audiences.
Messaging on the Wimbledon website
An advert that ran in The New York Times reminding people that the ballot would be closing soon.
The first email to all users to let them know that the Wimbledon Public Ballot was officially open.
A second email sent to myWimbledon users to remind them that the Wimbledon Public Ballot was open.